When the Agency House Transforms into an Urban Event Location ...

... the PR team surely had their fingers in the pie. They repeatedly devise media-effective ideas for events – and occasionally the agency house itself is used as a location. Just like recently for Salomon Sportstyle's press event. Together, we transformed the ground floor into a stylish pop-up showroom and welcomed around 20 media professionals for the presentation of the new statement sneaker. Usually, the glamorous moments – when everything is ready à la perfection – are in focus. With our behind-the-scenes video, we show for once what happens before the guests arrive, and look over the PR team's shoulder as they set up and prepare. Hands-on for a successful evening.