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Competency · Brand Activation

Making brands visible and tangible.

Creatively conceived, cleanly planned and powerfully executed — so your customers have encounters with your brands that stick.

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This is where we excel.

Five ways we bring brands to life — from the first interaction to the purchase impulse. And in each one, we're the right partner.

Promotions

We are close.

Personal interactions make brands approachable and messages clear.

From booking promoters to briefing, training and execution at the POS — all from a single source.

Promotion

Samplings

We are convincing.

Trying, testing or tasting builds trust and boosts brand perception.

Sampling concept, logistics, staff and reporting — including location scouting for the right target group.

Sampling

Pop-ups

We are the event.

Time-limited stagings create attention and deliver special brand experiences.

Site search, construction, design and operation of temporary brand spaces — turnkey.

Pop-up

Roadshows

We are on the road.

Several locations, one shared goal: bringing the brand directly to people.

Tour planning, transport, setup and teardown and local staff for every stop.

Roadshow

Retail activations

We are decisive at purchase.

Where products are compared and bought, retail activations create attention, purchase impulses and brand loyalty.

Coordination with retail partners, POS materials, placement and activation staff — measurable through to sell-out.

Retail
In motion & visible

We are in motion.

Some activations are better shown than explained. An impression from our brand activations — moving images instead of many words.

JTI Ploom — Activation at the POS

Here is our work so far.

All projects
Ready?

Here we are
ready for your briefing.

Let's go

Here we are ready for your activation.

The Brand Activation team is ready.

Resian Wiesendanger
Resian Wiesendanger Project manager
Barbara de Lucia
Barbara de Lucia Project manager
Mayumi Matthäus
Mayumi Matthäus Junior project manager
Nina Kehl
Nina Kehl Managing Partner and Consultant