Successfully implement an innovative activation campaign with AI? Absolutely! The Heineken BrewQuest Quiz is the best proof of this. Compresso conceived, designed, and programmed the exciting online game – using AI in the process. <\/p>\n\n
Using AI-supported image recognition of a Heineken beer, the quiz world opened up, where players could test and expand their knowledge about Heineken and its production in a playful manner. The luckiest participants got to visit the Heineken Experience in Amsterdam at the end. BrewQuest could be played for about two months in more than 500 participating venues – with the aim of bringing Heineken as a brand closer to users. <\/p>\n\n
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Successfully implement an innovative activation campaign with AI? Absolutely! The Heineken BrewQuest Quiz is the best proof of this. Compresso conceived, designed, and programmed the exciting online game – using AI in the process. Using AI-supported image recognition of a Heineken beer, the quiz world opened up, where players could test and expand their knowledge […]<\/p>\n","protected":false},"author":1,"featured_media":2468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Heineken BrewQuest: AI Game Revolutionizes Marketing","_seopress_titles_desc":"Experience the Heineken BrewQuest Quiz, which Expands your Knowledge of Beer Using AI Technology and Offers You the Chance to Join the Heineken Experience.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"footnotes":""},"categories":[111],"class_list":["post-9024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-favorite-letter-20"],"acf":[],"_links":{"self":[{"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/posts\/9024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/comments?post=9024"}],"version-history":[{"count":5,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/posts\/9024\/revisions"}],"predecessor-version":[{"id":9066,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/posts\/9024\/revisions\/9066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/media\/2468"}],"wp:attachment":[{"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/media?parent=9024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/categories?post=9024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}