{"id":8970,"date":"2025-03-13T12:37:21","date_gmt":"2025-03-13T11:37:21","guid":{"rendered":"https:\/\/compresso20.clients-compresso.ch\/projekte\/strengthening-local-businesses\/"},"modified":"2026-03-03T15:42:14","modified_gmt":"2026-03-03T14:42:14","slug":"strengthening-local-businesses","status":"publish","type":"cpn_projects","link":"https:\/\/compresso.compresso.website\/en\/projects\/strengthening-local-businesses\/","title":{"rendered":"Strengthening local businesses"},"content":{"rendered":"\n
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With the slogan “Vo A bis Z. Zollike h\u00e4ts”, we developed a mix of measures for the Zollikon Trade Association to give local shops more visibility.<\/p>\n\n\n\n

Posters with slogans such as \u00abVo Spachtelmasse bis Raclettch\u00e4s\u00bb or \u00abVo Gl\u00fcehwii bis Huestesaft\u00bb were displayed in high-traffic locations throughout the municipality of Zollikon. Commissioned by the Trade Association, we reminded local residents that a wide range of craft, retail and service businesses are available right on their doorstep. In addition to the poster campaign, we also ran a Tirggel giveaway at the Christmas market to reach people directly. <\/p>\n<\/div>\n\n\n\n

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\"Advertising<\/figure>\n<\/div>\n\n

Personalisation in just a few clicks<\/h2>\n\n
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To make the campaign as accessible as possible for local businesses, we set up an online tool on the Trade Association\u2019s website. Members can use it to create personalised posters in just a few clicks, tailored to their specific offers. SMEs often have limited time and budget for self-promotion. Our tool enables them to raise awareness effectively and cost-efficiently. <\/p>\n<\/div>\n\n\n\n

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\"Woman<\/figure>\n<\/div>\n\n\n\n
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\"Poster<\/figure>\n<\/div>\n<\/div>\n\n
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Curious to learn more? Fridolin knows the details <\/h3>\n\n\n\n
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Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":1,"featured_media":8620,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"footnotes":""},"cpn_department":[70],"cpn_customer":[104],"class_list":["post-8970","cpn_projects","type-cpn_projects","status-publish","has-post-thumbnail","hentry","cpn_department-kampagnen","cpn_customer-gewerbeverein-zollikon"],"acf":[],"_links":{"self":[{"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/cpn_projects\/8970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/cpn_projects"}],"about":[{"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/types\/cpn_projects"}],"author":[{"embeddable":true,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/cpn_projects\/8970\/revisions"}],"predecessor-version":[{"id":13631,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/cpn_projects\/8970\/revisions\/13631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/media\/8620"}],"wp:attachment":[{"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/media?parent=8970"}],"wp:term":[{"taxonomy":"cpn_department","embeddable":true,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/cpn_department?post=8970"},{"taxonomy":"cpn_customer","embeddable":true,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/cpn_customer?post=8970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}