{"id":3131,"date":"2024-09-25T12:25:19","date_gmt":"2024-09-25T10:25:19","guid":{"rendered":"https:\/\/compresso20.clients-compresso.ch\/projekte\/mountain-fresh-brand-identity-for-the-iconic-drink-from-elm\/"},"modified":"2025-05-27T18:50:14","modified_gmt":"2025-05-27T16:50:14","slug":"mountain-fresh-brand-identity-for-the-iconic-drink-from-elm","status":"publish","type":"cpn_projects","link":"https:\/\/compresso.compresso.website\/en\/projects\/mountain-fresh-brand-identity-for-the-iconic-drink-from-elm\/","title":{"rendered":"Mountain-fresh brand identity for the iconic drink from Elm"},"content":{"rendered":"\n
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We have been the lead agency for ELMER Citro and ELMER Mineral since 2020 and have developed a new presence for ELMER on all channels such as OOH, social media and online.<\/p>\n\n\n\n

The newly developed claim “Bergfrisch ehrlich” (honest and mountain-fresh) was also penned by us and fits the brand and its origins perfectly. Likeable and hearty, just like the people from the Glarus region. <\/p>\n<\/div>\n\n\n\n

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ELMER Citro: direct, cheeky, authentic<\/h2>\n\n
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With a national out-of-home and online campaign, ELMER Citro has also been represented in French-speaking Switzerland for four years. The younger look focuses on the colors yellow and green, which are closely associated with the brand. The language is more direct, fresh and cheeky. In keeping with the new claim “Bergfrisch ehrlich”, the communicative appearance is self-confident, genuine and with a little wink. But one thing remains unchanged: Everything revolves around the mountain-fresh origin and the unmistakable taste of the traditional drink. <\/p>\n<\/div>\n\n\n\n

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