{"id":3129,"date":"2024-09-25T12:10:29","date_gmt":"2024-09-25T10:10:29","guid":{"rendered":"https:\/\/compresso20.clients-compresso.ch\/projekte\/activation-campaigns-to-increase-sales-and-guest-frequency\/"},"modified":"2026-03-03T15:37:10","modified_gmt":"2026-03-03T14:37:10","slug":"activation-campaigns-to-increase-sales-and-guest-frequency","status":"publish","type":"cpn_projects","link":"https:\/\/compresso.compresso.website\/en\/projects\/activation-campaigns-to-increase-sales-and-guest-frequency\/","title":{"rendered":"Activation campaigns to increase sales and guest frequency"},"content":{"rendered":"\n
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Since 2020, we have been designing and implementing various activation campaigns for the different HEINEKEN brands in Swiss restaurants. Always with the aim of increasing sales and guest frequency in a playful way and boosting sales in the partner restaurants. <\/p>\n<\/div>\n\n\n\n

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Beer enjoyment and winning fun with AI<\/h2>\n\n
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The latest prank is the HEINEKEN BrewQuest quiz. We conceived, designed and programmed the online game – and for the first time with AI. To take part in the quiz, you had to take a photo of your Heineken. Using AI-supported image recognition, you could access the quiz, test your knowledge of Heineken and, with a bit of luck, win tickets for the HEINEKEN Experience in Amsterdam. <\/p>\n<\/div>\n\n\n\n

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