{"id":3127,"date":"2024-09-25T12:01:07","date_gmt":"2024-09-25T10:01:07","guid":{"rendered":"https:\/\/compresso20.clients-compresso.ch\/projekte\/lottery-campaign-for-lead-generation-and-customer-retention\/"},"modified":"2025-07-09T14:31:49","modified_gmt":"2025-07-09T12:31:49","slug":"lottery-campaign-for-lead-generation-and-customer-retention","status":"publish","type":"cpn_projects","link":"https:\/\/compresso.compresso.website\/en\/projects\/lottery-campaign-for-lead-generation-and-customer-retention\/","title":{"rendered":"Lottery campaign for lead generation and customer retention"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Valora is Switzerland&#8217;s leading food convenience provider and can be found almost everywhere with its k kiosk, PressBooks and avec brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every year, Valora conducts national sweepstake campaigns with the aim of involving consumers and offering industry partners the opportunity to place their products and services in an attractive environment. Customers receive a raffle ticket with two chances to win when they shop in a k kiosk, PressBooks or avec store. On the one hand, there are various instant prizes to be won, and on the other hand, they receive a code that can be placed on a favorite main prize on the online platform. You can also play a daily game in the k kiosk or avec app during the campaign and win a weekly prize.   <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1919\" height=\"1079\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/HEADER-Valora.jpg\" alt=\"People walk in front of the kiosk at the station\" class=\"wp-image-2300\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/HEADER-Valora.jpg 1919w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/HEADER-Valora-300x169.jpg 300w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/HEADER-Valora-1024x576.jpg 1024w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/HEADER-Valora-768x432.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/HEADER-Valora-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1919px) 100vw, 1919px\" \/><\/figure>\n<\/div>\n\n<h2 class=\"wp-block-heading alignwide has-proxima-nova-semibold-font-family\" style=\"font-style:normal;font-weight:600\">Everything from a single source<\/h2>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7670e861 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-9c3f6040 wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:0;flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">For more than six years, we have been supporting the project and are responsible for the conception, planning, and implementation of the campaign platform as well as the design of the associated communication materials. We have already managed to excite consumers ten times with our campaigns featuring unique designs, a user-friendly web platform, the winning ticket, as well as print and online advertising materials based on the respective campaign theme. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the latest ticket campaign \u201cWin  Ride\u201d, 23 SBB General Abonnements are being raffled off for the first time.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">    <div class=\"compresso-subderpatment_list-block\">\n            <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-c5b40b23 wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-Valora-quer-1024x690.jpg\" alt=\"Hand holding raffle tickets at the station\" class=\"wp-image-2304\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-Valora-quer-1024x690.jpg 1024w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-Valora-quer-300x202.jpg 300w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-Valora-quer-768x518.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-Valora-quer-1536x1036.jpg 1536w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-Valora-quer-2048x1381.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-bottom:0;flex-basis:45%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.2-Valora-quadrat-1024x1024.jpg\" alt=\"Hands holding flyers and tickets at the station\" class=\"wp-image-2860\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.2-Valora-quadrat-1024x1024.jpg 1024w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.2-Valora-quadrat-300x300.jpg 300w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.2-Valora-quadrat-150x150.jpg 150w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.2-Valora-quadrat-768x768.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.2-Valora-quadrat-1536x1536.jpg 1536w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.2-Valora-quadrat-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--50);flex-basis:60%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.3-Valora-quer-2-1-1024x690.jpg\" alt=\"Person reads competition on smartphone\" class=\"wp-image-2862\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.3-Valora-quer-2-1-1024x690.jpg 1024w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.3-Valora-quer-2-1-300x202.jpg 300w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.3-Valora-quer-2-1-768x518.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.3-Valora-quer-2-1-1536x1036.jpg 1536w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.3-Valora-quer-2-1-2048x1381.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:60px;flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Ok.\u2013 Goal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0px;padding-bottom:0;padding-left:0px\">For the Euro 2020, we developed an exciting AR football game for ok.-. Despite the cancellation of the Euro, ok.- fans could compete in goal-shooting directly from their surroundings. After purchasing the ok.- Goal Limited Edition, they landed in the AR stadium, where an increasingly stronger goalkeeper stood between them and great prizes. The great success led to the implementation of the promotion for Valora Germany as well.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.4-Valora-quer-2-1-1024x690.jpg\" alt=\"Six colorful advertising posters on various topics\" class=\"wp-image-2864\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.4-Valora-quer-2-1-1024x690.jpg 1024w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.4-Valora-quer-2-1-300x202.jpg 300w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.4-Valora-quer-2-1-768x518.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.4-Valora-quer-2-1-1536x1036.jpg 1536w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1.4-Valora-quer-2-1-2048x1381.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-custom-compresso-verlauf-1-gradient-background has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/04\/sascha-768x1024.jpg\" alt=\"\" class=\"wp-image-1006\" style=\"border-radius:100%;object-fit:cover;width:222px;height:222px\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/04\/sascha-768x1024.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/04\/sascha-225x300.jpg 225w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/04\/sascha-1152x1536.jpg 1152w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/04\/sascha-1536x2048.jpg 1536w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/04\/sascha-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-proxima-nova-semibold-font-family has-x-large-font-size\" style=\"font-style:normal;font-weight:700\">Curious to find out more? Sascha knows all about it <\/h3>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">We look forward to receiving your non-binding message.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-custom-schwarz-color has-text-color has-background has-link-color has-border-color wp-element-button\" href=\"mailto:sascha.nadtochiy@compresso.ch\" style=\"border-color:#000;border-width:1px;border-radius:25px;background-color:#ffffff00;padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":1,"featured_media":2298,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Lead Gen  Customer Loyalty: Valora","_seopress_titles_desc":"Discover the exciting opportunities to win in Valora's annual prize draw campaign. Instant prizes and grand prizes await you! 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