{"id":3125,"date":"2024-09-25T11:51:12","date_gmt":"2024-09-25T09:51:12","guid":{"rendered":"https:\/\/compresso20.clients-compresso.ch\/projekte\/the-new-communication-platform-for-brack-ch\/"},"modified":"2025-05-27T18:50:14","modified_gmt":"2025-05-27T16:50:14","slug":"the-new-communication-platform-for-brack-ch","status":"publish","type":"cpn_projects","link":"https:\/\/compresso.compresso.website\/en\/projects\/the-new-communication-platform-for-brack-ch\/","title":{"rendered":"The new communication platform for BRACK.CH"},"content":{"rendered":"\n
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Together with zimmermann communications, we have conceived and established a sustainable and effective communication platform for the Swiss online retailer BRACK.CH. It puts the product diversity, depth of assortment, employee competence, and down-to-earth nature of the e-commerce pioneer at the center of communication. With colorful poster subjects, humorous TV spots, diverse digital formats, and experiential activations, we have succeeded in developing a comprehensive umbrella campaign under the motto \u201cBRACK.CH delivers\u201d within four years, thereby strengthening the brand’s positioning. <\/p>\n<\/div>\n\n\n\n

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Christmas commercials that deliver anticipation<\/h2>\n\n
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The pre-Christmas period is peak season for online retail – and this also applies to communication measures. Every year, consumers are surprised by new Christmas messages from the major retailers. With the heart-warming and likeable commercials around the message “BRACK.CH delivers anticipation”, we have triggered many positive emotions and established BRACK.CH as a reliable supplier of Christmas anticipation. <\/p>\n<\/div>\n\n\n\n

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