{"id":3118,"date":"2024-09-25T15:42:19","date_gmt":"2024-09-25T13:42:19","guid":{"rendered":"https:\/\/compresso20.clients-compresso.ch\/projekte\/active-public-relations-for-sports-and-outdoor-brands\/"},"modified":"2025-05-27T18:50:49","modified_gmt":"2025-05-27T16:50:49","slug":"active-public-relations-for-sports-and-outdoor-brands","status":"publish","type":"cpn_projects","link":"https:\/\/compresso.compresso.website\/en\/projects\/active-public-relations-for-sports-and-outdoor-brands\/","title":{"rendered":"Active public relations for sports and outdoor brands"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Salomon is the modern mountain sports lifestyle brand that manufactures innovative, high-quality and authentic footwear, clothing and winter sports equipment in the French Alps. At the Annecy Design Center, designers, engineers and athletes work together to shape the future of sport. Salomon wants to use outdoor sports to help people discover new horizons.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2022, we have been the official press office for Salomon in Switzerland. Our responsibilities include press releases, media events, and the creative integration of athletes into our PR work. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1632\" height=\"918\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/HEADER-Salomon.jpg\" alt=\"Person tying hiking boots in the forest\" class=\"wp-image-2182\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/HEADER-Salomon.jpg 1632w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/HEADER-Salomon-300x169.jpg 300w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/HEADER-Salomon-1024x576.jpg 1024w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/HEADER-Salomon-768x432.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/HEADER-Salomon-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1632px) 100vw, 1632px\" \/><\/figure>\n<\/div>\n\n<h2 class=\"wp-block-heading alignwide has-proxima-nova-semibold-font-family\" style=\"font-style:normal;font-weight:700\">Everyone runs along<\/h2>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7670e861 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-9c3f6040 wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:0;flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">In April 2024, we organized a media-effective PR event for Salomon with a focus on the running expertise of the top brand. The two Salomon running athletes Matthias Kyburz &#8211; eight-time orienteering world champion and Olympic marathon participant in Paris 2024 &#8211; and Dominik Rolli, the running-crazy and successful farmer, were there. Together with media representatives, our PR team and our favorite &#8211; greyhound Juno &#8211; we experienced Salomon&#8217;s passion for running.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-c5b40b23 wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-quer-1-1-1024x690.jpg\" alt=\"Two men and dog walking in the park\" class=\"wp-image-2187\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-quer-1-1-1024x690.jpg 1024w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-quer-1-1-300x202.jpg 300w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-quer-1-1-768x518.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-quer-1-1.jpg 1068w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-c5b40b23 wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"1002\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-hoch-3.jpg\" alt=\"Runner shows muddy, pink shoes in the forest\" class=\"wp-image-2189\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-hoch-3.jpg 645w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-hoch-3-193x300.jpg 193w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-c5b40b23 wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-quer-2-1-1024x683.jpg\" alt=\"\" class=\"wp-image-2191\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-quer-2-1-1024x683.jpg 1024w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-quer-2-1-300x200.jpg 300w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-quer-2-1-768x512.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-quer-2-1-1536x1024.jpg 1536w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-1-quer-2-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-c5b40b23 wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Salomon as a fashion statement<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">With the exclusive pop-up showroom in our agency building, Salomon presented the new Sportstyle Collection to various media representatives and influencers &#8211; including an outdoor fashion show!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-hoch-scaled.jpg\" alt=\"\" class=\"wp-image-2193\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-hoch-scaled.jpg 1707w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-hoch-200x300.jpg 200w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-hoch-683x1024.jpg 683w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-hoch-768x1152.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-hoch-1024x1536.jpg 1024w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-hoch-1365x2048.jpg 1365w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-c5b40b23 wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--30);flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-quer-scaled.jpg\" alt=\"\" class=\"wp-image-2195\" style=\"object-fit:cover\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-quer-scaled.jpg 2560w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-quer-300x200.jpg 300w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-quer-1024x683.jpg 1024w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-quer-768x512.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-quer-1536x1024.jpg 1536w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-quer-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1024\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-hoch-1-2-738x1024.jpg\" alt=\"Man in black clothing and sneakers on cobblestones\" class=\"wp-image-2213\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-hoch-1-2-738x1024.jpg 738w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-hoch-1-2-216x300.jpg 216w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-hoch-1-2-768x1065.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/09\/Abschnitt-2-Salomon-hoch-1-2.jpg 770w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-custom-compresso-verlauf-1-gradient-background has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/04\/steffik-neu-768x1024.jpg\" alt=\"\" class=\"wp-image-1000\" style=\"border-radius:100%;object-fit:cover;width:222px;height:222px\" srcset=\"https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/04\/steffik-neu-768x1024.jpg 768w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/04\/steffik-neu-225x300.jpg 225w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/04\/steffik-neu-1152x1536.jpg 1152w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/04\/steffik-neu-1536x2048.jpg 1536w, https:\/\/compresso.compresso.website\/wp-content\/uploads\/2024\/04\/steffik-neu-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-proxima-nova-semibold-font-family has-x-large-font-size\" style=\"font-style:normal;font-weight:700\">Curious to find out more? Steffi knows all about it <\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-custom-schwarz-color has-text-color has-background has-link-color has-border-color wp-element-button\" href=\"mailto:stefanie.kraxner@compresso.ch\" style=\"border-color:#000;border-width:1px;border-radius:25px;background-color:#ffffff00;padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":1,"featured_media":2178,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Discover Salomon: Innovation & passion in mountain sports","_seopress_titles_desc":"Discover innovative sports equipment and experience outdoor adventures with Salomon. Authentic, high-quality and passionate. ","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"footnotes":""},"cpn_department":[95],"cpn_customer":[86],"class_list":["post-3118","cpn_projects","type-cpn_projects","status-publish","has-post-thumbnail","hentry","cpn_department-public-relations","cpn_customer-salomon"],"acf":[],"_links":{"self":[{"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/cpn_projects\/3118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/cpn_projects"}],"about":[{"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/types\/cpn_projects"}],"author":[{"embeddable":true,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/cpn_projects\/3118\/revisions"}],"predecessor-version":[{"id":9140,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/cpn_projects\/3118\/revisions\/9140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/media\/2178"}],"wp:attachment":[{"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/media?parent=3118"}],"wp:term":[{"taxonomy":"cpn_department","embeddable":true,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/cpn_department?post=3118"},{"taxonomy":"cpn_customer","embeddable":true,"href":"https:\/\/compresso.compresso.website\/en\/wp-json\/wp\/v2\/cpn_customer?post=3118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}