{"id":3088,"date":"2024-09-25T14:17:39","date_gmt":"2024-09-25T12:17:39","guid":{"rendered":"https:\/\/compresso20.clients-compresso.ch\/projekte\/activities-below-the-line-but-above-the-average\/"},"modified":"2025-05-27T18:50:49","modified_gmt":"2025-05-27T16:50:49","slug":"activities-below-the-line-but-above-the-average","status":"publish","type":"cpn_projects","link":"https:\/\/compresso.compresso.website\/en\/projects\/activities-below-the-line-but-above-the-average\/","title":{"rendered":"Below-the-line Activities, but above Average"},"content":{"rendered":"\n
\n
\n

We have been acting as SBB’s BTL agency since 2020 and have already carried out various samplings and guerrilla campaigns together. Both for new product launches such as GA Night or Half-Fare PLUS and for smaller customer loyalty campaigns, we support SBB with a wide range of ideas, well thought-out implementation and dedicated commitment on site. <\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n
\n
\"Man<\/figure>\n<\/div>\n\n
\n
<\/div>\n\n\n\n
\n <\/div>\n <\/div>\n<\/div>\n\n
\n
\n

Rubber instead of car queues at Easter<\/h2>\n\n\n\n

To affirm SBB customers in their choice of transport and sweeten their journey into the Easter holidays, we launched the \u201cCiao Stau\u201d campaign.<\/p>\n\n\n\n

On Maundy Thursday, rail passengers at Bern station were able to watch the growing Easter traffic jam on the A2 live on screens and follow the race between a car driver and a train passenger heading south on Instagram. Under the motto “We have rubber instead of car queues!”, viewers were also given a little treat for their train journey. <\/p>\n<\/div>\n\n\n\n

\n
\"Staff<\/figure>\n<\/div>\n<\/div>\n\n
\n
\n